Business Studies

Reply must be a paragraph long of at least 275 words or more not including references which should supported by citing at least 2 peer-reviewed journal articles between 2017-2021 for each reply and a biblical reference. Your reply must be in current APA format and must include a reference list. Make sure that you are adding new and relevant information with each reply. Reference sample make sure to include DOI-Drollinger, T., Comer, L. B., & Warrington, P. T. (2006). *MUST HAVE BIBILICAL Reference
Discussion to reply to:
Discussion: Promotion as a Marketing Mix

Promotion as a marketing mix gets construed as the communication used to give the target audience information about the products. It also involves advancing the marketing strategies that influence people to purchase the product. Generally, businesses or organizations promote their brand, services, and products by comprehensively identifying the target audience by using an effective messaging technique. Notably, the promotion aims to create awareness, keep loyal customers, increase the use of the products, identify potential customers, and teach the customers about the services. According to the bible in the book of Psalms 34:8, the Psalmists promote the new brand of Christian faith by persuading people to taste and see that God is good (English Standard Version Bible, 2001, Psalms 34:8). The Christian teaching was an attempt by the evangelists to market Christianity by promoting God’s love, light to the world, and truthfulness. Therefore, the study gets premised on researching and analyzing the three peer-review journal articles on promotion as a marketing mix.

Article One: Assessment Provincial Tourism Web Collaboration to Improve Tourism Promotion and Marketing by Adi, S., Kumar, V., Heripracoyo, S., & Simamora, B. H. (2021, September).

The article describes the efforts made4 by the Indonesian Government in promoting local and international tourism. It examines several dimensions of promotion in the tourism sector. The first dimension gets based on the building of infrastructure. The tourism office has controlled, directed, and monitored the infrastructural improvements to promote tourism. Improvement of the infrastructure has accelerated foreign and domestic tourism visits. Also, the sector has embarked on using digital and conventional marketing as a contemporary promotional technique to diversify the information about tourism services offered in Indonesia (Adi et al., 2021). Digitization of marketing entails using the web to enhance the broader sharing of information at the international level. The existence of the net owned by the hotels, tours, travel, and coronary management has accelerated the increasing number of tourists in the country; hence, the tourism ministry needed to develop a sustainable technique of accommodating the diverse tourists. However, the article describes the challenges encountered in different departme3nts of tourism, such as poor communication among the bodies because they do not inform one another of the new initiative for profitable promotion. Notably, the article aims to increase the number of tourism products through the use of the web, standardization of the information, and local-international updates (Adi et al., 2021). Through the reference to the literature reviewed sources, the article analyzes the stages of digital promotion and implementation to increase the number of local and international tourism.

Article Two: Introducing Investment Promotion: A Marketing Approach to Attracting Foreign Direct Investment by Abamu, B. E. (2019).

The article describes the investment promotion concept as a marketing technique used by the national government in attracting foreign investment. It also examines how investment promotion integrates the marketing models by setting the research agendas on investors as consumers whose needs should get satisfied. The satisfaction of the consumers’ needs depends on the consumers’ decision-making, marketing communication mix, and the marketing segment applicable in the investment promotion. Investors as consumers and decision makers’ initiatives encourage the foreign investors to compare and contrast the perspectives of investments locations against the required business locality (Abamu, 2029). The investors will get retained when the government understands their needs, motivating them to achieve the business objective. Also, the article describes segmentation as an initiative of promotion by grouping them based on their aims like strategic asset seeking, efficiency-seeking, and natural resources seeking. Consequently, the government uses to target and positioning frameworks to develop a competitive strategy by offering tax incentive holidays, lowering tariffs, and exemption of duties. Moreover, the government has used image building to create awareness by generating positive views and perceptions of the country as an attractive investment destination through websites, brochures, advertising, and public relations. It has also generated investment by targeting specific foreign investors by reaching out to campaigns and targeting communication and public relation (Abamu, 2029). Another initiative that the government has used in promoting the country for foreign investment includes investment facilitation and policy advocacy that improves the business climate and identification of the private sectors. Furthermore, the use of online marketing, personal selling, and events have encouraged investors with the need to streamline their market study opportunities.

Article Three: Improving the Classification of Digital Marketing Tools for the Industrial Goods promotion in the Global Context by Rosokhata, A. S., Rybina, O. I., Derykolenko, A. O., & Makerska, V. (2020).

The article examines digital marketing as a promotion technique for domestic manufacturers. Digital marketing allows manufacturers to promote their products quickly in the global markets at a relatively small cost (Rosokhata et al., 2020). The marketing aims to influence the target audience, enhance and form the product image, and generate the brand imaging mentality about the quality of the product. Notably, the article classifies digital marketing tools for a comprehensive understanding of direct and indirect impact, the degree of economic interest and speculation, and the making of a possible implementation of various entities. Furthermore, the article highlights the critical factors of each digital tool in promoting the industrial production of goods through pairwise comparison (Rosokhata et al., 2020). The comparison analysis determines the cost-effectiveness of using digital marketing tools to promote domestically manufactured industrial products in the global market.

Conclusion

Promotion as a marketing mix enables the company, organization, or government to advertise their products to attract customers, consumers, and investors. Article one describes the techniques of promoting domestic tourism through digital advertisement and infrastructure building. Also, the second article gives in-depth explanations of how the government can encourage investment by attracting domestic and foreign investors. Finally, the third article examines digital marketing in promoting domestically manufactured goods in the international market.

References

Adi, S., Kumar, V., Heripracoyo, S., & Simamora, B. H. (2021, September). Assessment Provincial Tourism Web Collaboration to Improve Tourism Promotion and Marketing. In 2021 International Conference on

Electrical and Information Technology (IEIT) (pp. 74-80). IEEE. https://ieeexplore.ieee.org/abstract/document/9587425/ (Links to an external site.)

Adi, S., Kumar, V., Heripracoyo, S., & Simamora, B. H. (2021, September). Assessment Provincial Tourism Web Collaboration to Improve Tourism Promotion and Marketing.

https://ieeexplore.ieee.org/abstract/document/9587425/ (Links to an external site.)

English Standard Version Bible. (2001). ESV Online. https://esv.literalword.com/ (Links to an external site.)

Rosokhata, A. S., Rybina, O. I., Derykolenko, A. O., & Makerska, V. (2020).Improving the Classification of Digital Marketing Tools for the Industrial Goods promotion in the Global Context.

https://essuir.sumdu.edu.ua/handle/123456789/83060

ANSWER

Promotion as a Marketing Mix

Promotion entails communication that promotes a product or a brand among the target audience to drive sales involving sellers and buyers. Promotion relies on different marketing techniques created by marketers to customize their promotional plans and reach a wider target audience. The book of Psalms 34:8 focuses on promoting the brand of Christian faith. The verse talks about tasting and seeing that the Lord is God. This is a form of promotion to raise awareness about God’s love and as the light of the world.

According to Adi et al., (2021), varying efforts have been made by the Indonesian Government within the tourism sector. The provisional tourism office has directed, monitored, and organized tourism programs and developed supporting infrastructure. They have carried out digital and conventional promotions that have increased foreign and domestic tourists. Adi et al., (2021) has shown that digital collaboration to increase promotion and digital marketing has offered the chance to raise the total visits.

Abamu (2019) introduced the investment promotion concept. The national Government utilizes this form of marketing to lure foreign investment into a country. The study attempted to integrate this form of promotion into the current marketing frameworks and models. Marketing theories and concepts have been substantial in the business world. Abamu (2019) also shows how investment promotion has been beneficial for countries that agree to attract investors.

Rosokhata et al., (2020) state that in the current marketing environment, domestic manufacturers have been able to promote their products easily through digital marketing tools. The digital marketing tools are less costly, offer target consumer influence, and enhance the image of the brand and products in the market. However, when choosing a digital marketing tool, there is a need to have a comprehensive understanding of indirect and direct impact, economic interest, and the implementation of varying entities. Rosokhata et al., (2020) also compared the digital marketing tools to determine their cost-effectiveness when promoting domestically manufactured products worldwide. Promotion as a marketing mix allows companies, governments, and organizations to advertise and create awareness about their services and products to attract investors and consumers.

References

Abamu, B. E. (2019). Introducing investment promotion: A marketing approach to attracting foreign direct investment. International Journal of Marketing Studies, 11(4), 91.

Adi, S., Kumar, V., Heripracoyo, S., & Simamora, B. H. (2021, September). Assessment Provincial Tourism Web Collaboration to Improve Tourism Promotion and Marketing. In 2021 International Conference on Electrical and Information Technology (IEIT) (pp. 74-80). IEEE.

Rosokhata, A. S., Rybina, O. I., Derykolenko, A. O., & Makerska, V. (2020). Improving the classification of digital marketing tools for industrial goods promotion in the globalization context.