Business Studies
Write an introduction to the following paper attached and make sure that you use APA Format and DOI for all sources. all sources have to be from scholarly sources from 2017-2022.
ANSWER
AMC Movie Theatre
AMC Movie Theatre
After the death of his father in 1961, Stanley Durwood revolutionized the fate of AMC by building complex theatres (Hanson, 2019). This was a new concept in the film industry, as the complex theatres could showcase different films while operating under the same staff, thus increasing profits. Stanley later opened more complex theatres as the crowd embraced the new concept, and his military discipline background was also introduced into the business. Under his management, Stanley built the Embassy 3 triplex, the Metro Plaza, a four-screen theatre in Kansas, and a six-screen theatre, in Omaha (Hanson, 2019). These cemented AMC’s dominance in the film industry during the 60s, with many blockbuster movies premiering their movies and attracting major celebrities. Theatres were no longer showing live acting but embracing the idea of movies that were a new form of entertainment in the 1900s. AMC embraced the challenge and took centre stage in this development and growth, as Stanley oversaw the company build its first overseas theatre in 1985 (Hanson, 2019). Since then, AMC has become a global sensation in the promotion of both local and international films and movies, creating millions of permanent and temporary job opportunities.
AMC theatre is an American Movie theatre chain in United States that has focuses on theatrical exhibition. The company was founded in 1920 by Dubinsky Brothers. The management approaches have changed the movie theatre industry with a belief that every client is a guest. The company has increases its global screen base and stands to have one of the largest share in American theatre market (Harrigan et al., 2020). AMC theatre have increased their market and boosted their profitability through increasing their screens and theatre count. The company has relied on the American film industry whose growth has been consistent thus highly profitable.
AMC theatres offer the most entertaining movie-going experience in the world. The company comprises offers first-run films from distributors in production companies as well as the independent distributors on theatre and per film basis. They also offer beverage and food options which include soft drinks, candy, popcorns among others. Additionally, there are services such as theatrical exhibitions and booking tickets online. The unique selling proposition of the company is their commitment to offering customers the best movie going experience. They have been remarkable for their pioneering technology, marketing strategy and distinctive theatre experience that are designed to ensure that AMC is a leader in consumer engagement. They have focused on delivering the most personalized experiences when it comes to theatre and also aim at achieving large market targets. Differentiation has been the key strategy for AMC theatre (Hallinan and Reynolds, 2021). This makes the product offering for the company more competitive through giving better experience of the consumers such as better seating and the option for din in movie theatre which gives the customer the feeling of being at home (Ladd, 2012).
AMC theatre focuses on movie goers of all age groups. However, the main target market are teens who attend the film viewings at theatre locations rather than watching at home. The internal customers consist of the movie buyers while the external customers are family and friends who are also important in the moving going experience. Movie goers mainly want to go through the hassle of leaving the house, buying tickets and sitting. Therefore, there is need to ensure that the consumers get the best experience.
The introduction of the internet has been a great challenge for AMC theatre due to the introduction of alternatives such as Hulu and Netflix (Mulia and Shihab, 2020). To successfully compete with new alternatives in the entertainment industry, AMC the company has focused on improving customer experience. Improving theatre experience has remained their first priority such as installation of lounge chairs, smartphone application and QR scanning codes rather than tickets. Presentation is vital but comfort and convenience are more important factors in theatre (Gran and Gaustad, 2022). I have played a major role in the company through ensuring the company implements personalized digital consumer experience. I have ensured that the company has an interactive experience that gives the consumers something in return through engagement. Improving the theatre experience has played a major role in helping AMC theatre stand out from the rest. For instance, I have focused on understanding the consumer and how different experiences influence their movie-going experience. Ephesians 6:7-8 says that “Be known for great leadership and service to your customers, but also to your employees and vendors.”
Christianity has enabled the management to focus on being role models to improve relations and boost the success of the company. 1st Peter 5:3 says that “Do not be like a ruler over people you are responsible for, but be good examples to them” Through Christianity, AMC theatres’ management has focused on deciding and planning actions that include openness, accountability and integrity. AMC theatre has focuses offering opportunities for people to enjoy activities together thus promoting unity and a common goal. The power of unity and togetherness is essential while working for peace. Christianity helps AMC theatre bring positive change to the society and enhance mutual connection among people in order to live in peace.
References
Gran, A. B., & Gaustad, T. (2022). Digitizing Cinemas–Comprehensive Intended and Unintended Consequences for Diversity. The Journal of Arts Management, Law, and Society, 52(2), 101-116. https://doi.org/10.1080/10632921.2021.2018374
Hallinan, B., & Reynolds, C. J. (2021). New media goes to the movies: Digitizing the theatrical audience. Television & New Media, 22(4), 379-399. https://doi.org/10.1177%2F1527476419863131
Hanson, S. (2019). From Multiplex to Megaplex. In Screening the World (pp. 59-86). Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-18995-2_4
Harrigan, K., Dar, K., Kamenchenko, N., Kim, T., & Malyshkin, K. (2020). AMC Entertainment Holdings, Inc.
Ladd, S. (2012). Dinner & the changing world of movie theatres. Financial Executive, 28(8), 20-24.
Mulia, D., & Shihab, M. S. (2020). Strategy to Maintain the Cinema Industry in the Middle of Development of Internet Technology. Jurnal Manajemen, 24(1), 124-138. http://dx.doi.org/10.24912/jm.v24i1.634
