Business Studies
Review the “Consumer Purchasing Decisions” study material. Develop a decision tree of how you would select your next wireless telephone provider. Post the decision tree and explain it. In replies to peers, analyze your classmates’ decision trees and suggest alternative decision paths.
ANSWER
Decision Tree
The selection of the next wireless telephone service provider will be primarily dependent on the length of operation in the market. This will entail cross-examination of new businesses in the market and already existing service providers. After this assessment, new service providers will attract in-depth analysis using three main elements.
When examining new businesses, additional devices offered, cost, and regional coverage will be the key factors to consider. First, new companies enter the market with attractive packages and additional devices meant for potential consumers. Also, understanding their regional coverage is another vital aspect that can inform the selection of a wireless telephone provider while targeting new companies in the market.
Existing companies providing wireless telephone services are well-known in the market. Thus, exposure to their reputation is one of the elements that can inform the decision-making process. Another critical factor is the contract length. For example, a firm that has been operational for years might be more valuable when seeking a long-term contract. Also, the cost exists as another essential aspect that helps make quality decisions. Most reputable companies that have been in the market for years tend to offer a significantly higher cost than new entrants. Lastly, network coverage is a valuable factor to consider. Existing businesses have mainly ventured into different locations. This means that they might have stable and robust networks.
Overall, these are essential factors of consideration when selecting a potential wireless telephone service provider. Depending on the requirements, expectations, and resources that one has at disposal, considering these elements helps make informed decisions.
