Do Brands Have Finite Lives?

I need 6 replies to students @ 100 words each. Thank you. They are in the word document.

ANSWER

Brands Responses

Hello Alona, I agree that brands do not necessarily have a finite life. If they try enough, they can live forever. In my opinion, even clothes and electronics do not completely go out of style. They keep coming back with years. If one looks closer at the dressing styles of the 21^st century, one can date them back to the previous centuries, only that they have been rebranded. The same applies to brands. Brands do not die as long as they keep rebranding and innovating themselves to meet the needs and wants of the customers. Indeed, brands do not become obsolete, sometimes they take a break, but brands can always come back if they are innovative.

Response 2

Hello Breanna, I agree that it is untrue to conclude that every brand will eventually die and will not be around forever. If the brand is managed properly, it has the ability to live forever. The key to having an infinite life is innovation and changing with the market trends. Some companies and brands have dominated the market for years. It is possible for a company to die, but if it is handled right, it will remain forever. Some brands, such as blackberry, died due to a lack of innovation, not due to the fact that all brands eventually die.

Response 3

Hello Karra, indeed, a brand has no reason to become absolutely obsolete. Brands that have died are usually because they are unable to keep up with the changing times or because they are resistant to change. Change and innovation are key to ensuring that a company stays alive and that its life never ends. Let us look at companies like a blackberry that die. These companies are those that were either unable to keep up with the competition, or they did not have a creative innovation team, and thus, they could not make changes that met the market demands.

Response 4

Hello Amanda, I agree that the topic of whether or not brands have a finite life is interesting. It is also a bit complex because there are different ways of looking at it. However, I believe that companies do not have a finite life and whether or not a brand dies is dependent on its ability to innovate and keep up with the market demands. For example, Coca-Cola is still in the market today because it keeps innovating and changing with the market. Brands with a finite life fail to innovate and make the changes that need to be made.

Response 5

Hello Benjamin, I am with you in that taking aside this topic is rather difficult. However, I believe that there are brands that were there before we were born, and there is a possibility that they will outlive us. I consider that infinite, and thus, brands do not have a finite life; however, whether or not a brand lives forever or it dies s dependent on the brand’s ability to change and to become innovative. Some brands die and come back to life after years of being out of the market; thus, brands do not have a finite life.

Response 6

Hello Gunnar, many times, companies fail, and brands can sometimes become obsolete. This is not new to us, as we have seen brands dominate the market for some time and disappear like they were not there. However, this is not proof that brands have finite lives. This is because there are other brands that have been there for a long time. I believe that brands can outlive us if they keep changing with the changing market demands, and thus, brands do not have finite lives. It all depends on the brand’s ability to evolve.