Entergy Corporation Worksheet – Week 2 Assignment
The company that I have chosen is Entergy Corporation. I’ve attached the Entergy Corporation week 1 assignment that was completed for a reference. I’ve also attached the Assignment work that needs to be completed and the assignment instructions for the worksheet. 
ANSWER
Wk 2 – Apply: Organizational Analysis
Instructions
Complete the worksheet based on your chosen organization. Use Business Source Complete and your selected company’s website, annual report, and other available sources.
Part 1: Organization Information
Organization
Define your chosen company and its industry.
Entergy Corporation is an integrated fortune 500 company that deals with energy including the production and distribution of electric power in the United States.
Mission and Vision
Identify the mission and vision of the organization.
| Mission | To create sustainable value for our owners, customers, employees and communities. |
| Vision | Help improve lives, build businesses and create prosperity through the motto: “We power life”, an Entergy’s promise to create a better future |
Organizational Initiatives
Outline 1-2 major initiative for this organization. What are they currently doing to support these initiatives?
- Corporate Social Responsibility – Entergy is achieving this by aligning itself with the United Nations Sustainable Development Goals.
- Power Drive – This is an initiative that provides resources on electric vehicle choice, economic considerations and the benefits of light duty electric transportation.
Organizational Plans
Describe the plans employed by the organization. Determine which types of managers create each type of plan.
| Type of Plan | Description | Type of Manager |
| Sustainable Energy Production | Operation of the a Nuclear Energy production planned. | Frontline Manager |
| Power Generation | The basic production of energy in Watts in contribution to the national grid | Functional Manager |
| Transmission | Consists of the employees and assets used to plan, operate and maintain Entergy’s transmission system. | General Manager |
SWOT Analysis
There are various factors within the external environment of an organization that impacts its strategy.
Analyze the organization’s SWOT analysis. Identify the internal and external factors. Include a link to the SWOT analysis in the Reference section of this worksheet.
| Internal Factors | Strong dealer community
Strong distribution network Good returns on capital expenditure |
| External Factors | Decreasing cost of transportation
Low inflation rate Opening up of new markets because of government agreement |
Part 2: Evaluation
Evaluate if the mission, vision, planning process, and SWOT analysis meets the current needs of the organization. Include the following in your evaluation:
- Describe the unmet need, (not limited to product or service, can be new demographic, new mode of delivery, etc.).
Production of sustainable energy apart from nuclear energy that has serious hazard concerns to the public as evidenced in Chernobyl.
- Analyze your competitive advantages.
- Based upon the SWOT analysis, is there another business that is doing something similar that can be referred to? Provide examples.
Yes
Exelon Corporation, Ameren Corporation and Duck Energy Corporation
- If there is not another business, describe how what you’re doing is a unique product or service offering.
- Propose a competitive business initiative to address the unmet need.
Introduction of provision to produce solar and wind energy.
- Create a high-level timeline and operational steps necessary to implement your solution.
The world is increasingly moving from fossil energy and therefore for Entergy to remain competitive, it must adjust to renewable sources of energy in the next five years.
2021: Design a plan to introduce a renewable energy source of energy including feasibility studies.
2021 and 2022: Begin implementation of the plan including construction of major energy production plants.
2023: Begin testing production and distribution.
2024: Go live and slowly phase out fossil fuel production.
References
Include a link to the SWOT analysis.
Entergy Power Drive. Driving towards a bright future. Retrieved on 23rd January 2020 from https://entergypowerdrive.com/
Entergy Community. Corporate Social Responsibility. Retrieved on 23rd January 2020 from https://www.entergy.com/csr/
Fern Fort University. Entergy Corporation SWOT Analysis / Matrix. Retrieved on 23rd January 2020 from http://fernfortuniversity.com/term-papers/swot/nyse/4121-entergy-corporation.php
