Executive Summary- Kodi’s Food Store For All

Write a 1-2 executive summary for Kodi’s Food Store For All. This should summarize and highlight what a person is going to learn and read in the overall business plan. The summary should also incorporate the main areas from the papers attached on becoming an entrepreneur, organizational plan, ownership & succession, marketing & advertising, financials, and resources pieces.

ANSWER

Executive Summary

Kodi’s Food Store For All is a new food store business aimed at offering healthy and high-quality food to everyone across the country no matter their financial status. Kodi’s Food Store for All will be a food retail store aimed at providing the consumers with a combination of authentic, quality, and hard to find high-quality food items. In the current consumer market, consumers are looking for quality food coupled with a high-end shopping experience. Through allying with local farmers as well as international distributors, Kodi’s Food Store for All will offer customers a combination of shopping local as well as a wide selection of food items that are unavailable in local areas.

The mission of Kodi’s Food Store For All is to offer high quality and healthy food to everyone across the country and become an established leader in the target market for offering retail food products at a reasonable price. Kodi’s Food Store For All will connect with international suppliers and local farmers to obtain high quality and healthy food products as well as offer the consumers with a combination of a wide variety of food items and shopping locally. The food store will offer the same food products with the same quality, size, quantity, and packing in all the stores. The store will purchase food items from the network of growers who will supply the food products straight to the stores. The food products will be processed or directly sold to the consumers depending on the type of product.

Kodi’s Food Store for All will offer a variety of high-quality foods to build store traffic and generate a better consumer experience. The business will be convenient to consumers since it will allow the consumers to get what they need from the stores at a fair price. The ordering processes and location will also save on time for clients searching for high-quality food items. Kodi’s Food Store for All will offer a more appealing and convenient option which includes both grocery stores and ordering online to reach all potential consumers. The food store will focus on electronic marketing thereby gaining a competitive advantage in the consumer market. Kodi’s Food Store for All will keep up with the food stores and retail industry development and trends to position itself competitively in the market.

Koki’s Food Store for All will rely on being a sole proprietorship as the most effective form of ownership for its operations. The owner is guaranteed 100% of the business and is liable for any lawsuits that are filed against the business. The starting fund for Kodi’s Food Store for All will be financed by owner investment. The working capital for Kodi’s will be $ 100,000 and the total operating expenses will be $233,000. The food store sales are expected to increase at 4% in the first quarter due to the promotional programs as well as product line expansions.

The food stores will promote its stores through digital marketing tools that will select promotions that best fit the unique market needs. Kodi’s Food Store for All marketing strategy will emphasize social networks, brand identity, and promotions. Considerably, referrals and word of mouth promotion will be one of the powerful marketing strategies for Kodi’s Food Store for All. Kodi’s food store advertising will focus on social networks, Tv commercials, online ads, referrals, and word of mouth promotion. Social networks include different social media platforms; website and 3 additional social media sites Facebook, Instagram, and blog. These will play a big role in boosting social media presence and build the brand image since most of the consumers are on social media. Social media engagement is not only about getting followers but generating relationships. Television commercials will be utilized in promoting the product to bring a brand image in terms of the quality and standards of product and services linked to Kodi’s food store for all.

Business plan knowledge and ideas regarding Food stores and effective strategies on how Kodi’s Food Store for All will plan and be successful in the market will be obtained through various sources. These include public libraries, colleges and Universities, chamber of commerce, economic development offices, small business development center, real estate offices, innovation centers, and financial institutions.