Instruction: using the directions from the “Discussion Board Forum Instructions” section of this course.
Provide clear, concise, and supported answers to the following for the assigned readings this week. This is not a synthesis essay. Distinct headings that identify each of the answers are expected.

Five key ideas: Identify and explain five key ideas that play a significant role in the reading(s). Explanations must be clearly supported from the work itself.

Contribution to the field: In your own words, explain the overall contribution and value of these ideas to the study and practice of (digital) communication.

Contribution to your work: Explain the contribution and value of two of the ideas to your research area of interest.

TOTAL Word Count for the thread: a minimum of 600 words.

Topic: Finding Truth in Theory

Strategic Communication

• Consider how these theories begin to help us emerge ideas? how theory can align with real-life?

• Understand how media creates perceptions that affect how societies perceive social issues?

• Need to consider that when media and people interact, the output is a phenomenon that automatically connects people to society, history, and culture.

Therefore, the key methodological insights result from the success of small-scale studies who take these elements into account.

In your post, discuss media ritual research, methodological best practices, and how researchers can ‘know’ that there is truth in Strategic Communication studies

Source: In light of the theories compiled by Ruddock (2017) and Littlejohn, Foss, and Oetzel (2017)

Instruction: using the directions from the “Discussion Board Forum Instructions” section of this course.

Provide clear, concise, and supported answers to the following for the assigned readings this week. This is not a synthesis essay. Distinct headings that identify each of the answers are expected.

Five key ideas: Identify and explain five key ideas that play a significant role in the reading(s). Explanations must be clearly supported from the work itself.

Contribution to the field: In your own words, explain the overall contribution and value of these ideas to the study and practice of (digital) communication.

Contribution to your work: Explain the contribution and value of two of the ideas to your research area of interest.

TOTAL Word Count for the thread: a minimum of 600 words.

Topic: Finding Truth in Theory

• Consider, how these theories begin to help us emerge ideas? how theory can align with real-life?

• Understand how media creates perceptions that affect how societies perceive social issues?

• Need to consider that when media and people interact the output is a phenomenon that automatically connects people to society, history, and culture.

Therefore, the key methodological insights result from the success of small-scale studies who take these elements into account.

In your post, discuss media ritual research, methodological best practices, and how researchers can ‘know’ that there is truth in Strategic Communication studies

In light of the theories compiled by Ruddock (2017) and Littlejohn, Foss, and Oetzel (2017)

ANSWER

Finding Truth in Theory

Five Key Ideas

The five key ideas identified in the two readings revolve around conducting significant media research. First, when conducting media research, theoretical foundation and methodology are essential and complement each other, as one cannot theorize the media without evidence of its operations. Secondly, a researcher cannot develop and deploy research techniques without formulating reasons for using them (Ruddock, 2017). Third, in both readings, researchers acknowledge the relationship between media and society, focusing mainly on culture’s influence. Fourth, the efficiency of theories in developing conclusive media research is based on the organization. This is because the organization reveals the contribution and how broader issues regarding human inquiry impact them (Littlejohn, Foss, & Oetzel, 2017). Finally, researching the reality of media requires ‘taking it to the media,’ as experience helps develop a theoretical foundation and explain how the media makes our world.

Contribution to the Field

The ideas presented above lay a valuable and robust foundation for understanding and researching digital communication. Understanding the importance of integrating theoretical foundation, methodological techniques, and experience among researchers establishes an architecture that connects media practice research with the development and understanding of media power. In the contemporary world, media is similar to a business with powerful storytelling on people’s ways of life. It displays reality, facts, and even fiction that influence and shape social life. Hence, these ideas lay a foundation for conclusive media research and content based on facts and evidence while eliminating generalization.

Contribution to Your Work

While conducting media research, the two most valuable ideas are taking the research to the media that is acquiring first-hand information by attending events with media coverage to understand their operations and structure. Secondly, when researching the relationship between media and society (culture), and the influence media has on social, economic, and political aspects, it is vital to go beyond the typical issues such biases, persuasion levels, and misinterpretation in media and communication instead viewing it on a ‘media power’ perspective.

References

Littlejohn, S. W., Foss, K. A., & Oetzel, J. G. (2017). Theories of Human Communication. Waveland Press, Incorporated.

Ruddock, A. (2017). Exploring Media Research: Theories, Practice, and Purpose. London: SAGE Publication Inc.