M6 Social Marketing/Media Discussion

Social marketing and social media are not synonymous. However, social media tools are now a mainstay in social marketing campaigns.

Identify a social marketing and/or media tool and describe how it has influenced CQI -CONTINUOUS QUALITY IMPROVEMENT in a particular field. Illustrate how the marketing and/or tools have influenced outcomes.

For this discussion:
Initial post: 350 words,
References required: 1

ANSWER

M6 Social Marketing/Media Discussion

Social media marketing is an important tool in et delivery of healthcare services. All healthcare programs need the participation of the consumer for them to be successful, and thus the importance of social media marketing in the delivery of healthcare services. Social media is a broad concept that is constantly evolving today. This tool has been used in the continuous quality improvement of many healthcare services. Social media has provided healthcare providers with the tools to share information, debate healthcare policies and practice issues, and promote healthy behaviors (Withnell, 2021). It has also provided a platform for healthcare providers to interact with their patients and potentially help improve healthcare outcomes. Social media platforms such as Facebook have enabled healthcare providers to create platforms where they can interact with each other and their patients and educate them about new guidelines and upcoming new programs in the healthcare setting.

One of the ways that social media has helped in continuous healthcare improvement is by doctors forming social platforms where they can discuss evidence-based research. Doctors go as far as creating platforms where they can discuss their research with different doctors all over the world on their research and their findings. This has been helpful in helping healthcare providers find possible treatment methods for their patients (Withnell, 2021). It also helps healthcare providers create a network where they discuss issues facing patients and ways of improving and enhancing the quality of care they provide for their patients.

An example of social media helping improve the provision of care was during the pandemic. During the pandemic, most people were panicking, and there was a rise in the number of suicides due to social isolation, and people were also losing their loved ones. There was also a lot of misinformation going around on social media platforms. With the help of social media platforms such as Facebook, healthcare providers created help communities where people would report feelings of isolation and self-harm and get help. These platforms were also helpful as healthcare providers helped the community with information about Covid, and it helped reduce the circulation of false information that was going on online (Withnell, 2021). Social media communities played a significant role during the pandemic, and doctors could reach their patients. These platforms also enabled healthcare providers to continue seeing their patients remotely.

References

Withnell, N. (2021). Social web and social media’s role in healthcare education and training. In Digital Innovations in Healthcare Education and Training (pp. 87-99). Academic Press.