Marketing
An annotated bibliography is a list of sources (books, journals, Web sites, periodicals, etc.) one has used for researching a topic (Annotated Bibliographies, 2020).
For all sources used in your Discussion you should:
• Provide an APA formatted Citation (this should look like what you would include in a normal reference section.
• Summarize the source and discuss the research study that was conducted and what the findings were.
• Assess the source and discuss how useful it is and how it compares with other sources in your paper.
• Reflect on how the source will be useful to you in your discussion. How does it help to shape your argument and how are you using it to shape your writing?
Each annotation should look like:
Author (year). Title of article. Title of Journal, Vol no(issue). Pg to pg.
In your summary, you will begin with a discussion of the research question the study is attempting to answer. You will summarize the research that was conducted and the specific findings that were uncovered. You will then provide a summary of what this means for the topic.
Next, you will discuss how the source compares with other sources in your paper and how useful is the source in attributing to your writing.
Finally, you will discuss how the source is useful in your discussion. You will need to be specific on why it is important to use and exactly how you will use it in your writing to shape your arguments.
*Do not use “I” in any of the annotations.
ANSWER
Annotated Bibliography
Felix Sattelberger (2015) Optimising media marketing strategies in a multiplatform world: an inter-relational approach to pre-release social media communication and online searching, Journal of Media Business Studies, 12:1, 66-88
The article explores ways of optimizing media strategy by mainly using social media communication and online searching. The author highlights the impact of online communication and searching and its effects on marketing strategies. The article greatly relates to the topic of study since it focuses on specific ways of marketing, given the shift in paradigm in the use of modern technology in marketing.
Irons, B. (2015). Revamping and rebooting your paid search campaign: Optimizing paid search activity for success. Journal of Digital & Social Media Marketing, 3(3), 209-216.
The journal article explores the subject of optimizing paid search as a way of digital and social media marketing. With the shifting paradigm in the use of technology and social media for advertising, the use of such tools, according to the author, helps improve brand awareness and ensure that the marketing activities of a firm bear positive results. The article is relevant to the study topic since it explores ion the ways of marking through simplification of paid search strategy b to guide how to use the strategy to create more brand awareness on a given product or service.
Kumar, V., Bhaskaran, V., Mirchandani, R., & Shah, M. (2013). Practice prize winner—creating a measurable social media marketing strategy: increasing the value and ROI of intangibles and tangibles for hokey pokey. Marketing Science, 32(2), 194-212.
The authors in the article explore on ways of creating a measurable social media strategy. The article also focuses on increasing the value and return on investments for Hokey pokey, a popular “super premium” ice cream retailer. The article gives insight into ways of undertaking the marketing strategy by focusing on an online strategy that will help boost the company’s sales. The article is suitable for the study because it will help ensure that it provides insights on strategies that can help improve the brand awareness of a firm.
Niemand, T., Kraus, S., Mather, S., & Cuenca-Ballester, A. C. (2020). Multilevel marketing: optimizing marketing effectiveness for high-involvement goods in the automotive industry. International entrepreneurship and management journal., 16(4), 1367-1392.
The journal article explores on the ways of optimizing marketing as a way of
improving the automotive industry. The authors thoroughly expound on new challenges faced by companies concerning their advertising budget and how they can ensure that they have budget-friendly marketing to attain their set goals and objectives. The article relates to the topic of study since it exhaustively focuses on marketing strategies and ways of ensuring positive results in sales and revenues for the automotive industry.
Van Niekerk, A. (2007). Strategic management of media assets for optimizing market communication strategies, obtaining a sustainable competitive advantage, and maximizing return on investment: An empirical study. Journal of digital asset management, 3(2), 89-98.
The author talks about the need for companies to streamline their business models to suit the new technology and the global markets. This is by intending to enhance communication and ensure better marketing and communication about a company product or service. The article also talks about the role of marketing managers in ensuring that they have media logistics that contribute to productivity, efficiency and competitive advantage, and high return on investment. This article is relatable to marketing since it gives an insight into what companies led by their management ought to do to keep up with the competition, which is greatly determined by how they conduct their marketing.
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References
Felix Sattelberger (2015) Optimising media marketing strategies in a multiplatform world: an inter-relational approach to pre-release social media communication and online searching, Journal of Media Business Studies, 12:1, 66-88
Irons, B. (2015). Revamping and rebooting your paid search campaign: Optimising paid search activity for success. Journal of Digital & Social Media Marketing, 3(3), 209-216.
Kumar, V., Bhaskaran, V., Mirchandani, R., & Shah, M. (2013). Practice prize winner—creating a measurable social media marketing strategy: increasing the value and ROI of intangibles and tangibles for hokey pokey. Marketing Science, 32(2), 194-212.
Niemand, T., Kraus, S., Mather, S., & Cuenca-Ballester, A. C. (2020). Multilevel marketing: optimizing marketing effectiveness for high-involvement goods in the automotive industry. International entrepreneurship and management journal., 16(4), 1367-1392.
Van Niekerk, A. (2007). Strategic management of media assets for optimizing market communication strategies, obtaining a sustainable competitive advantage, and maximizing return on investment: An empirical study. Journal of digital asset management, 3(2), 89-98.
