Promotio is ot all of marketig

While promotion is not all of marketing, it is one of the most visible and entertaining aspects. Think of a television commercial you find especially entertaining and share your selection in a post. Your post should also include your opinion of why it is (or isn’t) effective as a promotional tool and a link* to it so others can check it out for themselves.

(*You should be able to find a video of it on YouTube.com. When you are on the YouTube page, place your cursor over the address bar and right-click to copy the URL, then paste it at the end of your post.)

ANSWER

History of Evolution Commercial

The History of Evolution commercial is an entertaining car commercial by Hyundai, promoting their new electric car model IONIQ 5. This is a unique commercial as it showcases the history of technological advances over different centuries while combining it with humor. In the beginning, the actors can be seen around a fireplace, which was essentially the first meaningful creation by man. Then the video skips to different eras, including the Pharaohs, who were famed for their creative inventions. The video then showcases how the first electric car was made but was not quite comfortable. The entertaining and intriguing aspect of the video is when the new model, IONIQ 5, is shown, displacing a touch of class and innovation, comfortability, and durability.

The promotion is effective by showing the difference in technological advancements over centuries. As a consumer, I am eager to be part of Hyundai and want to experience the IONIQ 5, which is an updated version of an electric car. In addition, l the video is an effective tool as it uses humor and detail to capture the attention of the audience. Effective promotional videos are based on their ability to get the consumer’s attention instantly. The use of renowned celebrities also acts as an added advantage. In this case, Hyundai cast Jason Bateman as their leading role in their promotional video, renowned for his acting skills in the television show Ozark. This enables the company to capture the attention of millions of consumers that know Bateman and would be immediately intrigued by the message of the video. The video is also short and detailed, giving the essential information to the consumer that would be enough to gain their interest.

References

Hyundai (2022). History of Evolution- IONIQ 5. Retrieved from https://www.youtube.com/watch?v=83xu4O_eIcM