Psychology

Think about a commercial or advertisement that you think is really effective. First, please briefly describe the commercial/ad. Then, explain why you think it is effective using the information you learn from this week’s course materials.

ANSWER

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Effective Advertisement

“We All Win” is a Microsoft advertisement for its Xbox Adaptive Controller. The advert features an inspirational disabled child with friends and family. The nine-and-a-half-year-old is playing using Microsoft’s Xbox Adaptive Controller designed for people with difficulty in mobility.

The advert is very engaging and shows how Microsoft’s technology provides an opportunity for those with a disability to feel normal. The advert, which was aired on Superbowl, resonated well with millions of Americans by telling a story of how a disabled child can enjoy video games like his peers. It airs for just under two minutes. It’s short and precise. It also features the child’s parents talking about how happy they are for him. The child can be seen playing together with other kids and celebrating.

One of the main themes of the advert is inclusion. The advert is aligned with the company’s brand message of empowering every person and organization on the globe to achieve more. It is empathetic and resonates well with the audience. The audience naturally becomes sympathetic to the disabled child and his parents. These are very effective tools in persuasion. The advert has a direct impact on a viewer’s attitude in stoking their feelings. It succeeds in influencing the viewer’s emotional quotient.

The success of the “We All Win” advert can be seen through the public attention it received. Millions of people viewed the advert on YouTube. It has shareable content because of its emotional appeal and the originality of the content. Additionally, the story is told by the main subject of the advert, the child. He is jovial and inspirational. This catches the viewers’ attention and makes them watch the whole clip. The Microsoft’s Xbox Adaptive Controller is also dominantly displayed.

References

Microsoft. (2019). We All Win. https://www.youtube.com/watch?v=kW46iX_2tFo

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