Strategic Management

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Review the Strategic Management Project Background document and your Strategic Management Research Journal entries from Weeks 1‑4.

 

Create a 12- to 14-slide presentation, complete with speaker notes for Caterpillar Inc.’s leadership team, in which you summarize your key findings, propose recommendations, and provide rationale for your recommendations.

 

Address the following topics and prompts in your presentation:

 

Topic: Caterpillar Inc.’s Vision

  • Summarize your evaluation of the alignment between what Caterpillar Inc. is currently doing and their mission, vision, or values statement.
  • Recommend any changes you would make to Caterpillar Inc.’s mission, vision, or values statements to improve organizational goals.

 

Topic: Caterpillar Inc.’s Competitive Advantages and Disadvantages

  • Summarize your analysis of the strengths and weaknesses of Caterpillar Inc.’s competitive advantages and disadvantages.
  • Recommend operational changes to improve Caterpillar Inc.’s competitive advantages and business performance.
  • Propose a plan to measure and monitor the effectiveness of your recommended operational changes in Caterpillar Inc.’s competitive advantages to achieve organizational goals.

 

Topic: Caterpillar’s Global Strategy

  • Summarize your assessment of Caterpillar Inc.’s global strategy.
  • Recommend operational changes to improve Caterpillar Inc.’s global strategy and business performance.
  • Propose a plan to measure and monitor the effectiveness of your recommended operational changes to Caterpillar Inc.’s global strategy to achieve organizational goals.

 

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ANSWER

  • The vision, mission and value statements of caterpillar should focus on increasing customer value and sustainability progress.
  • The vision of caterpillar should inform decisions and strategies for being a global leader in building consumer value.
  • Caterpillar’s mission should be to facilitate economic growth through offering the best solutions and values to customers.
  • Caterpillar’s value proposition should focus on sustainable progress through technology and innovation to improve Caterpillar’s sustainability performance.
  • Strengths
  • Automation of operations have led to consistent of quality in caterpillar’s products.
  • High level of client satisfaction and good brand equity among potential clients.
  • Successful product Innovation in the industry.
  • Weaknesses
  • Limited business connections in developing markets.
  • High workforce turnover rate as compared to its competitors.
  • Inventory turnover issues

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