Sweet Treat Stores

I have included the paper that has been written up to this point as a guide. The sections that need to be continued have been highlighted, which is also included in the Assignment Instructions document. The order instructions page outlines what topics need to be covered in the paper. • 1. Complete section 6.1 (Profit and Loss Statement) • Complete section 6.5.1 (Profit and Loss Assumption) • Only (write) an elevator pitch that will be no longer than 60 seconds.

ANSWER

Elevator Pitch

Sweet Treat Stores

Cookies have been favorite treats and snacks to many and can be a perfect way to stave of hunger in the middle of school day or work. These treats are handily available and easy to carry around from stores. However, there is a very large difference between off-the-shelf and home-made cookies concerning nutritional value. For instance, off-the-shelf cookies have high sugar levels. Even though the sugar in cookies is what makes it more appealing and tasty, it puts persons at risk of diabetes. Therefore, homemade cookies are essential due to controlled and reduced sugar levels. Sweet Treat Stores (STS) is a homemade cookie and family-owned retail business that aims at offering tasty homemade cookies.

The retail business is located in Newman, Georgia, USA. STS will specialize in a range of homemade cookies that are freshly produced not from the factory but made from the home comfort. These will be locally sourced and fresh cookies with high-quality ingredients. Homemade cookies come with product benefits such as raw ingredients, fewer flavors, less artificial additives, and preservatives as well as less processed overall. The homemade cookies are healthier compared to the factory-made. Cookies offer a sense of satisfaction, produce stable metabolism, and adds energy. Cookies are easy to make and sell since they are a perfect snack.

STS will offer customers a wide range of homemade cookies to serve different purposes such as offering cookies to a diverse target market. The homemade cookies will include homemade dropped, molded, and pressed cookies both healthy and conventional cookies with low calories and sugars. The main aim of STS is to offer sweetness, happiness, and home kitchen memories in a small package. This will ensure that the customers feel a sense of second home and belonging as they enjoy the fresh homemade satisfaction and experience.

One should make their cookies at home to offer the best nutritional value in the snacks. However, most cannot afford the time to cut down the number of cookies to be eaten at home. This makes Sweet Treat Stores an efficient store since it aims at offering homemade cookies with the best nutritional value. STS will offer outdoor and indoor services where the sales will be done through brick and mortar as well as distributing to other corporate customers. STS will be strategically located in areas such as large shopping malls, central business areas, and schools. Selling cookies comes with benefits and opportunities from different customer segments such as corporate functions, individual purchase, family purchase, and gifting purposes.

The goal of Sweet Treat Stores is to be recognized locally and internationally as the trusted and most reliable brand making it the number one choice for residents within North America. Sweet Treat Stores is ready to compete effectively with other leading companies such as Nabisco Oreo, Little Debbie, and Insomnia Cookies. This means that the retail business has to dedicate much investment into the skills, competence, and talent of the workforce. STS will also focus on increasing the experience and satisfaction of the consumer through a wide range of high-quality homemade cookies. This will include the development of recipes for delicious and unique cookies that the consumers will love with natural ingredients.

STS will partner will local businesses to sell the homemade cookies to the customers thus enhancing their local presence and customer responsiveness. STS will redefine the cookies market by creating healthy, and differentiated cookies through the use of locally sourced raw quality ingredients. The wide range of healthy and fresh homemade cookies will provide a second for consumers in the stores. This will incite good memories, experience, and put a smile on the consumers.