SWOT Analysis of Redbox
-A summary of the case
-A critical analysis of the role that both internal and external environments have for organizations to be successful.
-An Analysis of the external environments. Use the DeVry Library and other reputable Internet sources (e.g., government, professional associations) to complement your research of the external environments. The external environments can be economic, socio-demographic, regulatory, political, technological, or global.
-A SWOT Analysis (two factors per each S-W-O-T category) – Identify two internal factors that can be classified as weaknesses and two internal factors that can be classified as strengths for Redbox based on the case study information. Identify two external factors that can be classified as opportunities and two external factors that can be classified as threats for Redbox based on the case study information.
-A TOWS Matrix (one strategy per each SO, WO, ST, WT category)
-An analysis critically evaluating the importance of the managerial issues addressed in this paper; use real life examples to explain the importance of these concepts
-Integrate to your Case Analysis the template provided for the SWOT and TOWS matrices, located in Course Resources. File Name: MGMT501_Week 1_Case Study_SWOT-TOWS Template SWOT/TOWS Template.
-Include at least three references with your APA report.
-Access the APA Template, located in Course Resources, and become familiarized on how to reference your scholarly work. File Name: MGMT501_Weeks 1-8_APA Template
ANSWER
SWOT TEMPLATE
| Strengths | Weaknesses |
| · Good and durable relationships with stakeholders, such as customers and partners.
· Exemplary and successful strategic positioning
|
· Cash flow problems
· Low profits due to low costs pricing strategy |
| Opportunities | Threats |
| · Innovation to venture into digitalized platforms such as streaming services
· Acquiring expanded customer base and new niches with more loyal customers due to increased convenience and low prices
|
· Stiff competition from cash cow companies such as Netflix
· Digitalization of services and new trends such as streaming services
|
TOWS MATRIX
| INTERNAL FACTORS | Strengths
· Good and durable relationships with stakeholders, such as customers and partners. · Exemplary and successful strategic positioning
|
Weaknesses
· Cash flow problems · Low profits due to low costs pricing strategy |
| EXTERNAL FACTORS | S/O Strategies | W/O Strategies |
| Opportunities
· Opportunity 1 · Opportunity 2
|
· Acquire a customer strategy such as the CRM strategy and merchandise enhancement strategy that ensures the growth of its customer base by addressing the changing needs and prioritizing customer preferences.
|
· Network optimization in which Redbox can increase performance and profits by finding more kiosks to maximize consumer traffic around high consumable areas.
|
| Threats
· Threat 1 · Threat 2
|
S/T Strategies | W/T Strategies |
| · Effective content differentiation, management and strategic positioning of its products while focusing on both physical and digital arenas.
|
· Expand service availability, increasing customer acquisition and service engagements by shifting in new platforms to capitalize on profits and new services for maximized competition.
|
