Wendy’s Restaurant- Internal Business Environment During Covid-19 Pandemic

Find, at least, three (3) articles/sources related to Wendy’s Restaurant on the following topic:

1. Internal business environment: analyze the more relevant factors of the internal business environment for Wendy’s during the Covid-19 pandemic.

Post a summary for each of the articles/sources indicating the main idea, its contribution to topic, and the references in APA style. Research can come from sources of information that are broadly recognized in business magazines, newspapers, and news channels. Research can also come from the Wendy’s website as well.

ANSWER

Wendy’s Restaurant: Internal Business Environment During Covid-19 Pandemic

Wendy’s Restaurant: Internal Business Environment During Covid-19 Pandemic

Wendy’s breakfast nabs new customers as pandemic pushes consumers to break habits

This CNBC article by Amelia Lucas describes how Wendy’s Restaurant has leveraged its internal strengths, such as quality service and huge investment in advertising to ensure the promotion of its business. According to Lucas (2020), Wendy’s has been able to acquire new customers, especially for its new breakfast offerings, despite other companies in the restaurant industry facing challenges during the Covid-19 pandemic. The article explains how fast-food restaurants have been facing challenges increasing sales, with the abrupt transition from customers buying early morning breakfast food and drinks such as coffee to making breakfast at home. Starbucks, for instance, recorded a decline in store sales of 9 percent, with customers shifting to making their coffee runs in the afternoon (Lucas, 2020). The quality of its services and offerings, together with the $6.2 million investment in the advertising of breakfast offerings, enabled Wendy’s Restaurant to expand its market reach despite the challenges of the pandemic. This shows that a company can achieve success by taking advantage of its internal strengths.

McDonald’s, Dunkin’, Wendy’s End Dine-In Service to Slow COVID-19

This article explains the measures that Wendy’s Restaurant and other companies in the fast-food restaurant industry have taken during the Covid-19 pandemic to slow down the spread of the disease. According to Klein (2020), Wendy’s Restaurant implemented a restricted service policy across all its restaurants in regions that had been declared a national emergency as a result of severe Covid-19 spread. The company’s internal weakness of having small restaurant spaces in most of its corporate restaurants made it impossible for customers to be accommodated while maintaining the recommended social distances to curb the spread of Covid-19, resulting in the closure of its restaurants. As the author explains, the company’s restaurants remained open for takeout, pickup, drive-thru, and deliveries (Klein, 2020). The management of the company, while adopting these measures in all corporate restaurants, recommended that all franchise operators adopt similar practices to slow down the spread of the virus. This article brings to light how a company’s internal weaknesses can affect its performance and profitability in a dynamic business environment. All weaknesses must be addressed to ensure continuity of business operations during unexpected market changes such as the regulations that came with the Covid-19 pandemic.

Wendy’s signals sales recovery on breakfast strength after COVID-19 dent

This article on Reuters provides information on the performance of Wendy’s Restaurant during the Covid-19 pandemic, with the slow easing of lockdown restrictions in the country. According to Paramasivam (2020), Wendy’s realized a sales recovery in June and July after its quarterly profit beat Wall Street expectations. This recovery was driven by the company’s new breakfast items, which included a social media favorite, the “Baconator sandwich” (Paramasivam, 2020). Despite other fast-food chains such as Starbucks and McDonald’s facing pressure and losses as people working from home cook their meals, Wendy’s Restaurant had a strong second quarter in 2020. This was an unexpected trend, with breakfast being the worst hit daypart in the quick service restaurants category since the start of the Covid-19 pandemic. Wendy’s internal strengths such as an experienced workforce, huge investment in advertising, and quality food offerings enabled it to remain afloat and recover quickly during the Covid-19 pandemic.

References

Klein, D. (2020, March). McDonald’s, Dunkin’, Wendy’s End Dine-In Service to Slow COVID-19. QSR magazine. https://www.qsrmagazine.com/fast-food/mcdonalds-dunkin-wendys-end-dine-service-slow-covid-19.

Lucas, A. (2020, November 4). Wendy’s breakfast nabs new customers as pandemic pushes consumers to break habits. https://www.cnbc.com/2020/11/04/wendys-is-the-rare-restaurant-winner-for-.html.

Paramasivam, P. (2020, August 5). Wendy’s signals sales recovery on breakfast strength after COVID-19 dent. Reuters. https://www.reuters.com/article/us-wendy-results-idUSKCN2511K3.